Episode 9: Making Money
Will your podcast make you rich and famous?
At the very least, how do you make enough money to keep it going? In the ninth episode of Podcasting 101, Sean Rameswaram discusses what should go into your budget–from audio editing software and storage to studio time, music rights, and merch. He also breaks down the difference between pre-roll, mid-roll and post-roll ads, explains how sponsors use CPM to determine the value of advertisements, and shares alternative ways to make money like live events and crowd-funding.
Additional Resources
About the Series
Podcasting 101 is brought to you by the Google Podcasts creator program, from Google Podcasts and PRX.
Produced and designed by Fox&Co.
Directed by Shahir Daud
Written by Charlie Bleakley, Kerry Donahue, Mark Pagán and Lindsay Abrams
About the Co-Hosts
Luvvie Ajayi
Luvvie Ajayi is an award-winning author, speaker, and digital strategist thriving at the intersection of comedy, technology, and activism. Her debut book, I’M JUDGING YOU: The Do-Better Manual was an instant New York Times best-seller. On her podcast, Rants and Randomness, she shares her most pressing rants, raves and faves, and interviews interesting guests.
Luvvie is committed to using her voice for pop culture critique and gender and racial justice.
Sean Rameswaram
Before joining Vox to host its daily news podcast, Sean was a correspondent for Radiolab's More Perfect. He has also made radio for the CBC, NPR, and WNYC, where he hosted the fondly remembered Sideshow podcast for Studio 360.