If you want people to listen to your podcast, you have to put yourself out there.

In the eighth episode of Podcasting 101, Luvvie Ajayi talks about everything from developing a tagline, logo, and website, to promotional tactics, like paid advertising and audience engagement via social media, newsletters, and YouTube.

About the Series

Podcasting 101 is brought to you by the Google Podcasts creator program, from Google Podcasts and PRX.

Produced and designed by Fox&Co.

Directed by Shahir Daud

Written by Charlie Bleakley, Kerry Donahue, Mark Pagán and Lindsay Abrams

About the Co-Hosts

Luvvie Ajayi
Luvvie Ajayi is an award-winning author, speaker, and digital strategist thriving at the intersection of comedy, technology, and activism. Her debut book, I’M JUDGING YOU: The Do-Better Manual was an instant New York Times best-seller. On her podcast, Rants and Randomness, she shares her most pressing rants, raves and faves, and interviews interesting guests.

Luvvie is committed to using her voice for pop culture critique and gender and racial justice.

Sean Rameswaram
Before joining Vox to host its daily news podcast, Sean was a correspondent for Radiolab's More Perfect. He has also made radio for the CBC, NPR, and WNYC, where he hosted the fondly remembered Sideshow podcast for Studio 360.